In early 2019, Founder Dinai Yelverton was tidying up her home when a "cool idea" struck her: creating a community activation focused on vision during the year 2020. Initially dismissing the thought as "crazy," she went about her day. However, the idea lingered, and over the following months, Dinai became deeply attuned to the stark vision health disparities disproportionately affecting Black and Brown children. It couldn’t continue to go unnoticed. She felt led to build out a program that addressed the issues of affordability and accessibility to something that plays the biggest role in our children's development; their ability to see. As a mother of two young kids, she felt a powerful call to action— to bring vision, figuratively and literally, to communities that need it most! Hence, the 2020 Perfect Vision Campaign was born!